Why Join BNI?

Referrals Work

We aren’t the only ones that understand the importance of referral business:

“Referred-in customers have a 37% higher retention rate than other customers.” Source: Deloitte

“The Lifetime Value of a referred customer is 25% higher than that of other customers.” Source: Chief Marketer

Builds Trusted Relationships

Why building a trusted “go-to” referral network can build your business?

“70% of U.S. consumers say they trust brand and product recommendations from friends and family.”

Source: Forester Research, “How To Build Your Brand with Branded Content”

Sharpens Skills

Lifelong Learning has been one of our core values for more than 40 years.

We know how important both personal and professional growth are to our Members. Because of this, we provide our Chapter Members with the opportunity and resources to build their business and networking skills.

Core Values

BNI is built on a set of guiding principles which form the foundation on which Members interact, conduct themselves and fulfill their goals.

At BNI, we’re Changing the Way the World Does Business®.

Givers Gain®

Be willing to give first, before you expect to gain. Giving unconditionally creates a better world for everyone and creates important opportunities and lasting relationships.

Recognition

We appreciate that recognition fuels the growth of successful organizations. The person who masters the art of recognition attracts success, meaning, and happiness.

Lifelong Learning

Your value grows as you develop your knowledge and skills. Create a curriculum based on the person you want to become and follow that curriculum to get yourself there.

Accountability

We keep the promises we make, especially when it is hard to do so. This creates trust and supports strong relationships.

Traditions + Innovation

We honor our traditions and look to a brighter future fueled by innovation, optimism, and excitement.

Building Relationships

Building strong relationships creates an environment of trust and support that yields happiness, opportunity and meaning.

Positive Attitude

We find the good in everything that happens to us, and that propels our lives forward. Finding the good in every person enables us to attract terrific people, opportunities, and wealth.

How BNI helps businesses grow

Founded by Dr. Ivan Misner in 1985, BNI is now the world’s largest networking organization with 40 years of continuous growth. 

A BNI Membership provides the environment, training and support to build trusted relationships. Members across the globe attend weekly Chapter meetings that follow a structured agenda proven to maximize referrals.   

With just one person from each profession in each Chapter, competition between Members is eliminated. Instead, Members take the time to learn about each other’s businesses and build trust, exchanging quality referrals when opportunities arise. 

Benefits of BNI

There are countless benefits to joining BNI.

Increase Business Prospects: You'll substantially increase your business through referrals.
Professional Development: You'll have access to our exclusive training programs and opportunities to sharpen your presentation and business skills.
Great Networking Opportunities: Your participation in up to 52 networking meetings per year will increase your exposure to many other business professionals in your community.
Exclusive Member Resources: You'll have access to a range of tools and educational materials on networking, public speaking and business best-practices.

What To Expect

To help you get the most out of your first BNI meeting, here are some things to know before you go:

Be Prepared: Visit a chapter prepared to talk about your business. Members are interested in getting to know how connections with visitors can be mutually beneficial. Also, don't forget to bring your business cards.
Meetings: As a visitor, you can attend a chapter meeting twice. Remember to use this time to get know the chapter personality, and its members, not to promote your business. Meetings are high energy and run according to a structured agenda. They last around 90 minutes with time for additional networking before and after each meeting. Arrive around 15 minutes early so you don't miss out on any opportunities for networking, and be sure to sign in as a visitor.
You're the Expert: Only one person from each professional specialty is allowed to join a chapter of BNI, eliminating the possibility of competition among our members. When you join a chapter, you are the sole representative of your field and can develop relationships with others in the chapter as their go-to person for your services.
Respect Your Craft: The businesses our members represent are their full-time occupations, ensuring they are able to position themselves as resources and experts in their field.

BNI Atlanta regions are actively building business referral and networking groups in Atlanta, Roswell, Alpharetta, Athens, Kennesaw, Fayette County, Stockbridge, Suwanee, Duluth, Cumming, Symrna, Acworth, Marietta, Ringgold, Macon, Brunswick, Waycross and more. Click here for information about our forming chapters.

BNI Applications are found online. Click here for a BNI Membership Application.

More Information. The best way to find out about BNI is to visit a chapter. Please call (678) 264-8708, click here to send an email or complete the form here for assistance with visiting and/or joining a BNI Atlanta chapter.